Limmud Oz is an annual festival of Jewish learning. I was tasked with refreshing their campaign in 2020 and making minor updates to their logo. The previous campaigns relied heavily on the bubble shape of the logo as the main graphic device, which felt repetitive and disconnected from the subject matter. The new campaign introduced a lock up, as distinct from the logo, and a fun, illustrative approach which could be rearranged flexibly across many mediums. Designed as a freelance project in 2020.