![PR_businesscards_1600.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1675220178431-V8EFI92N8H8FNNADQKMT/PR_businesscards_1600.jpg)
Plant Rescue
I was tasked with branding a not-for-profit organisation, Plant Rescue Ku-ring-gai. The brand needed to be simple, memorable and personal, with a local focus and the possibility for nation-wide expansion
The brandmark represents the beating heart at the core of the brand. Combining graphics of a leaf, tree, spade and heart through simple linework, this concept forms a clean and memorable brandmark. A pared-back colour palette and simple rounded typography is combined with photography for a sophisticated style. Designed as a freelance project in 2021.
![PlantRescue_Logo.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1674886392724-BJ4LZY9L24WR4BAJZCLW/PlantRescue_Logo.jpg)
![PR_businesscards_1600.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1674885290420-DZSDIAGDODP36IW141L5/PR_businesscards_1600.jpg)
![PlantRescue_Logo2.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1674886412817-IWOVYR8AJSAFZTL9IPQB/PlantRescue_Logo2.jpg)
![PR_FlyerOnDesk_1600.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1674885291401-678KRWARZ4WATAXIJ01D/PR_FlyerOnDesk_1600.jpg)
![PlantRescue_Logo3.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1674885286834-HPBMMW0X8KMFZUQXLWS5/PlantRescue_Logo3.jpg)
![PlantRescue_Logo4.jpg](https://images.squarespace-cdn.com/content/v1/59471fdd9f74564925ec1a9c/1674885287622-0N6N61AIQQTIP1HJ7W7G/PlantRescue_Logo4.jpg)