This campaign aims to increase female participation in sports and exercise within the city of Casey. It shows women across a diverse range of nationalities, body types, ages and abilities in order to speak to a broad target demographic and avoids typically feminine colours and imagery shot from a male gaze perspective so often seen in women’s sport campaigns. The result is a bright and punchy campaign which presents women as strong and fearless – able to take on anything they choose. Created while employed at Struck and Spink in 2018.